The in “real time” Web is one of the strongest trends in the Internet. Twitter personifies the term: a Twitter conversation in real time and polls show the results in real time that are going on right now. The Facebook is increasingly adopting tools to enable real-time interaction among its users. Search engines like Collecta scan the internet for the most recent articles from blogs, news articles, tweets and comments displaying them in real time as it goes along.
The social media and real-time Web are changing the way information is transmitted.
The real-time Web emphasizes the time and provides new levels of relationship. Companies can collect instant feedback from their customers on the web. When a client can send a video or their impressions and experiences with a real product or service in real time, in minutes, anywhere in the world, the difference between what was promised and was delivered (positive or negative) will lead social conversation. Listen and respond to the customers through the conversations is a great way to use the media to “influence” the discussions.
Isolation is the major obstacle to innovation in products and services. Moreover, collaboration fosters new ideas and new approaches that may lead to finding solutions to complex problems.
And it was just thinking about it that the already successful website Sphere changed its name to Surphace. The approaches among the various elements that make up the market are by now Surphace to interact in an even more dynamic way.
It is now possible to measure the effectiveness of a digital marketing campaign in real time. Through Surphace everything can be measured and even put ads on alternative and secondary strategies to see what works best rather follow a particular course: to test, refine, test again and then decide where to make their investments based on real data from real customers.
Do I need to say more about the possibilities that Surphace is bringing?
