Advertising is all about catching eye-balls and putting message across and GAP Vancouver has transformed its tagline message into an amazing stunt, that too overnight (see link below for video). Designer brand GAP’s tagline goes “Shopping turned on its head”, so GAP Vancouver literally turned everything inside the showroom and outside it upside down. Even the shop name was hung upside down!

It must have been shocking experience for the shoppers and the word must have spread fast about the weird surreal upside shopping area where everything including cars and carts are on their heads. This is guerrilla marketing at its best and GAP’s message is spreading fast in the virtual world too.

In the era of brand competition it must be indeed challenging to attract niche customers and recession has only made things worse. The only way brand can survive is by winning confidence and loyalty of customers and GAP’s stunt shows they are willing to go to any extent to attract customers. GAP Vancouver‘s stunt is creative and customer’s themselves will spread the word fast about crazy upside down world. Hope GAP actually proves to be off beat and trendy and gets more brand loyalists’.

Via Invisible Red