From McCann Kenya comes a visually-compelling and direct message to stop human trafficking, especially of children. The public awareness campaign through transit ads serve to spread the message quickly, and with a visual connect that is readily comprehensible, action-inducing, agitating, and graphic as any visual communication should be.

The transit ad campaign is the brainchild of Creative Director and Copywriter Inam Kazimi and Art Director Martin Mwangi, and advertiser IOM. The public awareness ad calls on people to act against human trafficking posthaste by phoning in the discovery of victims as well as the perpetrators of the transnational crime. The toll free hotlines are an integral part of the ad’s copy.

The ad directly and succinctly captures the reality of human trafficking and human smuggling where people/victims are clandestinely transported around inside the baggage compartments of buses. This is one of the modus operandi of the crime. By disclosing the ethod and reporting the crime through the hotlines, these human victims are let off the bus and freed from the devastating consequences of the crime.

Operationally defined, ‘human trafficking is the practice of people being tricked, lured, coerced or otherwise removed from their home or country, and then compelled to work with no or low payment or on terms which are highly exploitative. The practice is considered to be trade or commerce in people, which has many features of slavery, and which is illegal in most countries. The victims of human trafficking can be used in a variety of situations, including prostitution, forced labor (including bonded labor or debt bondage) and other forms of involuntary servitude. The sale of babies and children for adoption or other purposes is also considered to be trafficking in those children.’

Via COLORIBUS