Websites whichhave as target the audience women, mom bloggers, make-up and fashion increased 35% last year – faster than any other category in the Internet, except politics, according to the comScore, company that measures the traffic in the Internet.

The announcers are accompanying the tendency and they occupied 4,4 billion advertising spaces in the feminine sites in May. That is more than registered for sites guided for children, adolescents and families. The fast growth of the publicity and of visits at feminine sites attracted the attention of the largest media companies and of the financial capital.

Announcers bet that the trust and the intimacy appeared of conversations on sex after the maternity and of the blogs reading on the battle against the depression postpartum open a space to translate in sales through the discussions on the products and experiences sharing.

The cooperation in the creation of contents sponsored between companies and feminine sites is so close that would shock many editors from traditional publications.

And it was thinking about that promising enormous slice of the market that Glam Media, company that had a revenue 50% superior last year, decided to hire Josh Jacobs, (now) former Yahoo‘s Vice President & GM Advertising Technology Platforms who currently runs Yahoo s entire display ad platform and previously ran the portal’s publisher network. Jacobs will be joining Glam’s Senior Vice President of Brand Advertising Products & Marketing, where he’ll run all of Glam’s brand advertising products, as well the marketing and communications.

The decision of the executive’s recruiting happens in one moment in that the American economy seems to leave the economical crisis. The recruiting of Jacobs is a clear sign that Glam Media has larger plans for its future, be in the change of marketing strategy, be in the penetration of other segments where the company sees growth potential.

Anyway, the union of Jacobs and Glam Measured seems to be quite promising.

Via: TechCrunch.