Two months ago, Google CEO, Eric Shmidt said in an interview that the worst of the recession was over and that Google would come back to buy companies as before. Yesterday this statement was confirmed.

The Mountain View giant announced it will buy AdMob, a company specializing in the sale of ads on mobile platforms, including iPhone and Android.

Omar Hamoui, CEO and founder of AdMob, said that so far the area of mobile advertising was treated as secondary in relation to others and that the company’s purchase by Google changes the landscape. Hamoui also states that the business has a debt of gratitude to Apple for it to have created the iPhone, and through it, solving several problems in the area.

Since Susan Wojcicki and Vic Gundotra, authors of the post announcing the purchase on the official Google blog, they state that everyone has to gain from the agreement. For website owners, it means better products and more effective tools for monetizing content. For advertisers, ads more relevant and more comprehensive, and the possibility of more interesting formats. And for users, ads that will show more useful information.

Shareholders of both companies approved the transaction whose value is U.S. $ 750 million.

Via: AdMob.