
Google Editions, service of digital books sale of the company, will inaugurate in June of 2010. The information was given by Amanda Edmonds, director of strategic partnerships of Google, in the TOC conference, in Frankfurt.
According to her, one of the strong points of the program is that, once bought, the e-book is going to a “cloud library”, that can be accessed by any equipment – laptops, smartphones or e-readers – with access to the web. “All of the books will be at a same library, it doesn’t matter where you have bought it or where he/she wants to read it”, affirmed Amanda. And once the book has been accessed in an apparel, it will be possible to read it offline.
For the director, a very complex range of options “exists for the consumer today. Our concept is that that should be free: the consumer should not be forced to choose one apparel, one software or one store.”
Google Editions foresees three models of businesses: the consumer can buy an e-book he saw in Google Books or in a online store partner or directly in the site of the publisher. The payment will be divided among the publisher, Google and the store (if that’s the case).
According to the director, Google “definitively” is interested in doing partnerships with the electronic readers’ manufacturers, the e-readers, but increased that she “doubts” that Kindle wants to join Google in that one.
Via: Memoclick.