
After Twitter entered into a real time search deal with the internet behemoth, Google, now it is the time for Facebook and MySpace, two of the most prominent social networks on the internet to get into the same deal with Google and so they have. As per the latest reports, the two social networking big hitter have reported signed the real time search results deal with Google, where the status updates from both websites will be indexed by Google in real time.
The whole purpose of this deal is to provide the users with real time updates from the social networks, whenever a user keys any search string that is relevant to the data in the social networking websites. The need of real time search results has greatly increased in the last few months, especially during the Iranian post election violence this July, where Twitter and Facebook proved to be the only media outlets that were updating the outside world with minute by minute coverage of the events in the country.
However, Google’s search results weren’t really that useful as these search results consisted of new articles and link to other services but not the real time updates. Recently, Microsoft and Google had both their real time search result deals with Twitter. According to Tom Stock (Director, Product Management),
“People want the most up-to-date information and that’s what services such as Twitter have provided a great platform for – which is why we are really happy to work with them and gain access to that information so we can deeply embed it into our search system. Search speed means two things: one – how quickly results come back to you and two – how quickly we can update the information. Adding real-time results to our product will massively help with the latter part of this definition. We have to make our results as fresh and relevant as possible.”
The terms of the deal between Google, Facebook and MySpace haven’t been disclosed yet. Especially the financial parts of it. However, as per Facebook, the social network has stated no monetary interest for the real time search results.
Via The Telegraph.
Posted by Rajeev Saxena on December 8, 2009 in Business, Internet and New Media · 0 Comment