This is almost unbelievable! Google, the new media giant has opted for oldest traditional outdoor campaign, the giant billboards, for its latest campaign themed “Go Google”. Apparently through this campaign Google wants to projects its Enterprise suite of software as money saving option compared to Microsoft Office suite.

Google has used traditional campaign in the past too on New York buses but still it does come as a surprise that it should opt for four billboards across US to woo users when it could have more effectively used the virtual world where it almost holds a monopoly. Does this mean Google brand is indeed losing ground to Microsoft and is making such frantic moves to gain grounds? Or focusing more on applications software suite is part of its new business plans?

It is an intelligent move to outdoors. Direct end users would certainly need strong enough reason to switch over from good old Microsoft Office Suite. If someone literally screams from billboard that “Software upgrade costs = crazy. I want to Google” it will make people explore the cheap option. But at the end of the day user friendly brands and versatile software packages will have last laugh and not merely the cheap ones!

Via Adweek