After the success of AdWords and text ads Google is now all set to make further foray into online display advertising. It is now launching a scheme called DoubleClick Ad Exchange, a sort of auction system for display advertising which it seems will benefit both advertisers and publishers.
Who says recession has affected online advertising? Definitely there is a reason why Google is eyeing the growing display and interactive ads. More advertisers are investing into display ads to create awareness about their products and improve sales through virtual world. With technology improving every day text ads are being replaced with more interactive and interesting audio-video display ads. And Google would want to dominate the display ads world too like it did successfully with text ads through AdWords and AdSense.
Ad Exchange will make managing display advertising on various websites more convenient. Google has been making its vision about future of display advertising and its role across Google Content Network, YouTube and DoubleClick. Check out details on Google’s official blog here.
This move will definitely reinforce the domination of Google in the virtual world, which may not be good news for all!
Via Guardian
