Rethink Communications has found unique advertising space for selling Parissa Wax Strips. Well best place to talk about wax is a hairy back! They have actually waxed out the ad on a hairy back and made the person walk on the beaches and public places. The man also handed out free samples, gave demos and attracted curious looks. A online and radio buzz was generated too.

This is literally spreading a word behind one’s back! It is a unique creative idea indeed. Rethink Communications has done good rethinking. Such human stunts always catch eye balls and the whole thing gets much attention and publicity. Once again it might be highly localized publicity but then there is online world to spread the word globally.

The campaign is highly product relevant. Also using hairy back and beach is the best way for selling wax. This man must have generated lot of curiosity. In fact the concept is highly witty too. Hope we see more such ‘Backvertising’. One need not just gossip behind the person’s back – one can spread a good word about products too without spending a lot of money on elaborate advertising.

Via Ads of the World