The wealthy financial companies which were once crazy for Icon Recognition’s ‘tombstones’ (or ‘deal gifts’) don’t seem to be interested in them anymore. Blame economic crisis for it or the company is no more nurturing the tastes of its takers. The company that once provided trophies to firms for their recognition, leadership and achievement seems to have lost its own recognition.

The company’s president, Stephen Sokoler admits that Icon Recognition is now going through a tough phase and that he’s not sure when the phase would finish. The golden period of the company’s most beautiful and rich creations like gold-plated replica of the Mandalay Bay Hotel, in Las Vegas, commissioned by Merrill Lynch or a miniature statue of god Apollo aiming an arrow at a grizzly bear under his foot has ended now.

The demand for deal toys hasn’t faded; it’s just that people now prefer traditional and simple designs over the unique and costly designs that were in demand once. The storm for Icon Recognition would clear soon once the company senses this and makes mementos that match with the demands.

Source: MenStyle/ NewYorker/ IconRecognition