Imagine Fashion Hopes to Revolutionize Online Fashion Shopping

Luxury and fashion are increasingly becoming available online and new concepts are being devised to replicate the experience of shopping in a real store on the internet. Imagine Fashion .com is the latest retailer in the web world and is trying to work out a new model of business that they hope would revolutionize the way internet shopping is done at present. They are uploading the stylish window displays of high end fashion stores in real time and allowing the shoppers to choose what they want to buy directly from there. It is the closest you can get to the experience of window shopping online from the comfort of your home.

Site Features Window Installations of Stores

The new site enables the online shoppers to see inside and outside of stores and click to purchase whatever catches their fancy. Amber Gordon, the founder of the site believes that the Imagine Fashion Window Shopper effectively combines creativity with commerce in the field of fashion and luxury. The digital technology is evolving rapidly and opportunities like these are thrown up by the new technology. Technology emerges to integrate the social, commercial and entertainment elements of our digital lives. Amber pointed out that luxury brands invest heavily in the art of both window installations and in-store merchandising displays and her site features these creative assets of stores around the world.

Plans to Add New International Stores Every Week

The visitors to the site can get the experience of shopping in a store without actually visiting it. The chic Parisian boutique L’Eclaireur; New York-based department store Bergdorf Goodman or the newly-opened McQ shop in London’s Mayfair are all featured on the new site. And it is just the beginning as they plan to add a new international store every week and keep expanding its product range. Instead of investing in expensive editorial shoots they are simply shooting the existing beautifully-curated windows and displays from stores and brands as they have been created to inspire the viewers to shop. The stores and brands have given the concept thumbs up and have quickly agreed to work with the new site. They see value in the concept and are willing to co-operate with the new venture.

Via: vogue