Many renowned companies in India have now seemed to have understood the importance of social media marketing. It has finally been brought to their notice that this is one very important medium to market their products and cannot be ignored.

With sixty million users who have access to internet in India and the number only increasing every day, the marketers can really nab the attention of these potential customers. Social mediums like Facebook, Twitter and even Orkut in India are a great way to communicate with the youngsters in a real time basis. An estimated eight million Facebook users and seventeen million Orkut users are said to be active in India. Companies are targeting this group of people and increase their direct interaction with the users.

Indian industry giants are active on social media front are Tata group, Kingfisher Airlines, etc. Save Tiger campaigns was another successful in creating awareness amongst millions of Indian youth through social mediums. Most companies are keeping aside around 10 percent of their marketing budget for digital media campaign. Pepsi Co ‘s latest campaign “The Game” endorsed by actor Ranbir Kapoor would allow users to chat with him live on Facebook. Tata Nano car launch and its updates were followed by millions on Twitter. Time has arrived that we break from the traditional ways and embrace what’s new!

Via:Livemint