Prada could very well be one of the biggest names in fashion, but consumers of this luxury brand might have noticed that their website isn’t all that great. It is stodgy, and hardly reflects the modernism that the brand seems to convey. This is evident in many other fashion brands that have not yet fully realized the potential of Internet and what makes marketing online different from marketing fashion on the ramps.

It is easy for fashion to rule in real world, where Internet celebrities may not have a place at all. However, to bring fashion to Internet, and then to market it online in an SEO friendly atmosphere seems to be quite difficult, at least for the folks who do the runways. Burberry is one of the successful online marketers of fashion who depend upon interactive marketing online.

Their new website artofthetrench.com is a place where you could see how fashion can revolutionize Internet. Once a place for the geeks and the socially challenged, Internet is now the next big fashion district where the big names have slowly begun to creep in. Thanks to Burberry’s success, the likes of Prada, Givenchy and other big names who have not yet realized the potential of Internet marketing may just shed their web inhibitions.

Via: NY Times