Some things that are part of our daily life are so simple it’s surprising to remember that at some point in history they had to be created. One example is the banners of the Internet, yesterday, October 27, completed 15 years of life.

In an article for the website AdAge, Frank D’Angelo, baby’s father, says that the first online ads were aired at the launch site HotWired.com, the first digital magazine network for commercial purposes and that the first online advertisers were MCI Volvo, Club Med, and someone named 1-800-Collect.

“Remember that time in the Mosaic (the first web browser) did not have a year and the connections were made by telephone and had a maximum of 24.4 kbps, when you got lucky,” he says. “We decided to put the banners of our clients without their knowledge or consent. The way we thought, if they liked they would be happy to pay us, otherwise all right” track. And even after the idea was accepted, still hovered some doubts about the new media, “some advertisers were uncertain whether they should interact with the online population.” Other times.

At that time, the banners were clicked by no more than 78% of visitors, the overwhelming number before the current rates, which rarely exceed 10%, according to research firm ComSore.

Image Credit.

Via: AdAge.