A successful musician by profession but J Lo as she is popularly known among her friends and family, has been a great entrepreneur too. It’s not new that most of the Hollywood celebrities, cricketers and musicians take a detour from their first love and tries their hand on something else. In the year 2001, J Lo launched her first fashion line. And the same year she established her company titled Sweetface. Though, it was a joint venture with Andy Hilfiger. The name rings a bell right? Yes he is the brother of the famous American Fashion icon, Tommy Hilfiger. Now the brand Sweetface is known as JustSweet.

She never looked back after that. Encompassing every aspect of lifestyle she launched almost all under one roof. Starting from sportswear, swim gears, make-up kits, scarves, to jewelleries, handbags, lingerie, watches and even footwear she became a fashion entity of her own. Her latest addition is the men’s fragrance. Though rumours had it that she wasn’t that keen on launching this latest addition. As she was reported saying, “I know women’s stuff. But I don’t know men.” Though she has got it right. As the singer cum actress puts it, “I wanted to think outside the box. The starting points were the smells of red-hot sauce and whiskey, while the final result has notes of lemon, tobacco, suede and amber.” Deseo, that’s what she calls it fondly.