Well, well Jimmy Choo brand is all about trendy shoes, bags and accessories and the latest ad campaign for its Spring Collection 2009 is literally all about only its products!! One wonders whether scantily dressed model Angela Lindvall caught by naughty lens of Terry Richardson will help sell shoes and bags?
Jimmy Choo is a style statement. But does strolling down 5th Avenue in bikini or resting by the pool in jump suit have anything to do with style? Yes Jimmy Choo’s Spring Summer 2009 Collection ad campaign does catch eyeballs but more for its steamy sexy signature style. The pictures highlighting only bags and shoes seem more relevant though. Accessories are mainly for women and they are more interested in latest line of products than the curves and lines of the sexy model!!
The sexy connotations in any advertising story board are often touted as stylish. But sometimes it may defeat the very purpose of the campaign and distract eyeballs from the very products itself. The products and pictures no doubt are trendy and elitist as usual.
Via StyleFrizz/Fashion Week daily
