The destruction of animal and plant species in the rainforest has been rapid. The loss is permanent. According to the German environmental organization OroVerde, three different types of animal and plant life are made extinct every hour. The biggest killer of the rainforest is man. The ecosystem is disturbed and biodiversity destroyed with the incursion of man and his harmful and greedy activities and enterprises.
The rainforests exclusively contain around 40 to 75 percent of all species on Earth. 28 percent of the world’s oxygen is supplied by rainforests. Unfortunately, forest cover has been quickly depleting. The rainforest in West Africa has already lost 90 percent of its existence. Madagascar has lost 60 percent. Illegal logging is the killer culprit in the destruction of the rainforest. The rainforests in Indonesia would be lost to logging in 10 years, while Papua New Guinea in 13 to 16 years. Deforestation in the Amazon has escalated by 69 percent in 2008, as compared to 2007. According to the WWF, if present rate of logging continues, almost 60 percent of the Amazon rainforest could disappear by 2030.
OroVerde commissioned the Ogilvy branch in Frankfurt, Germany to come up with one of the most interesting graphic translations of the destruction of the rainforest in recent years. The intriguing print campaign came from the concept and execution of the ad agency’s creative team led by Delle Krause, Chief Creative Officer. Sonja Fritsch’s graphic design and Anke Vera Zink’s illustration are what brought the novel idea to life.