In the hearty spirit of CPMs and valuable eyeballs, Advertising Age comes up with a report on who gets the highest online advertising rates. It’s the new battle turf, in case those who are digitally challenged still don’t know. The not-so-current rage of monetizing online presence also happens to rake in dollars for celebrities who tweet.

Advertising Age says, “Online ad rates, we’re told, are on an express train to zero, helped along by gagillions of impressions generated by Facebook, Twitter and its ilk, and the networks, exchanges and targeting technologies that allow advertisers to buy audience as a commodity, without dealing with individual sites at all.

“And while the recession has put another hit on CPMs — the term ad buyers and sellers use as shorthand for the cost for 1,000 impressions — across the web, some sites can still pimp fat ad rates either by virtue of their reach, specialized audience or unique environment.”

In case you haven’t noticed by now, Yahoo is a grand carry-all for ads. The site is festooned with advertising, some you see at first glance, some you are bound to stumble upon sooner than later. More overtly, it has Shopping and Deal of the Day sections right in its home page.

Rightfully, Yahoo reaps what it sows as it is the top ad earner from its 10 billion ad impressions daily. The Yahoo home page is worth $600,000 a day.

You might think that celebrity tweeting is just to appease legions of fans. Not really. Not entirely. Celebrity tweeting is also a huge dollar earner. According to the Advertising Age report, Kim Kardashian’s tweet stream at twitter.com/KimKardashian earns a cool $10,000 per tweet. With nearly 27 million followers, this Ms. Kardashian happens to be the top celebrity in monetizing tweet streams.

Image: David Shankbone
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