Lacoste the renowned clothes and accessories brand has already put together Spring/Summer 2010 catalogue and launched an advertising campaign which gives a feel of incredibly light summer and spring even in prolonged winter times. The campaign meaning ‘A Little Air on Earth’ focuses on bright and cheerful light weather of summer and spring of France and England which comes after rather very cold and grey winter.

The pictures truly celebrate the incredible lightness, joy, playfulness, color and freedom which are symbolical of both youth and seasons of summer and spring. Sigh! If only everyone could ride the air and feel the lightness of being. But for those who can Lacoste promises colourful collection of clothes and accessories for different outdoor fun indulgences like tennis or club or beach games during summer and spring.

Sometimes wearing trendy clothes of an authentic brand can also lift spirit of gloomiest souls and probably that’s one of the reasons why brands and consumerism is here to stay. Shopping and splurging have awesome therapeutic value which no psychologist can deny but it may not be effective for chronically depressed kind.

The advertising campaign is nice, though one is not very sure whether it is too early to plan for summer and spring but then it is the anticipation of the spring time which often makes winter bearable.

Via The Inspiration Room Daily