Lanvin Comes Out With a Unique Case For Its Arpège Perfume’s 85th Anniversary

Lanvin’s famous Arpège perfume has a legacy going back to 1927. That year, Jeanne Lanvin requested the French perfumer prodigy André Fraysse to come up with a special perfume in celebration of her only daughter, Marie-Blanche’s thirtieth birthday. For those of you who don’t know, Jeanne Lanvin was the founder of the eponymous fashion house.  Marie Blanche was born Marguerite di Pietro to Jeanne Lanvin and her first husband Count Emilio di Pietro, an Italian nobleman. She went on to become an opera singer but took the reins of the company after her mother died in 1946.

The story behind Lanvin’s origins are actually connected to Marie Blanche. Jeanne Lanvin used to design such beautiful dresses for her daughter that many wealthy people of the town began requesting copies for their own children. Hence, began Mrs. Lanvin’s journey to becoming one of the most coveted designers of her time. André Fraysse’s had a long association with Lanvin, creating some of its best perfumes like Eau de Lanvin, Prétexte, Rumeur, and Scandal. He created Arpège in collaboration with another great French perfumer, Paul Vacher.

Lanvin Arpege Perfume

This perfume contains notes of rose, jasmine and ylang ylang, laced with a warm scent of vanilla. For the perfumes 85th anniversary, the fashion house has created a special enamel minaudière holding case in black adorned with a snakelike gold string. This Minaudière Arpège is available for €2,295 at Lanvin stores and on the Lanvin website from February onwards. This sensuous perfume became a lot more attractive.

Via: Vogue