There are few among us who use a computer all the time and the desktop is their life and then there are others who just need it once in an odd while for specific tasks. The more obvious problem is for people who require different systems of various capabilities at various stages of a certain operation or project. They inevitably are forced to buy all the peripherals needed and end up using very few of them as the majority just accumulate dust. Honk Kong based designed Jocko Chan has come up with an intelligent solution to this problem and the solution is a project that makes the firms, the consumer and the planet in large happy.

LOOP is a rental concept of computing. Consumers rent a computer, they can use it freely and software or hardware upgrade is available. They will return the computer to DELL (or any other firm which will pick up on this concept) when they don’t want to use it any more. The firm can recondition the computer and rent the system to another interested user. Under this service economy consumers are buying the performance of the product instead of an object. Hence they pay a lot less than in case of buying the product, making them pleased with the deal.

Even the firm would be delighted as it can get plenty of cash out of one-time investment and a few overhauls once in a while. Most importantly of all, it is the plant that will benefit the most with trash that goes into landfills being reduced in a huge way and even the raw materials required for the construction being used more judiciously. This is one concept that is a ‘complete hit’ with its eco-philosophy and hopefully we will have firms taking a cue from Jocko’s LOOP.

Thanks: Jocko Chan