Retailer brand Lord & Taylor has not changed its tag line in the times of recession. There is no reason why should it change either for recession is not going to change human attitudes and instincts overnight. Human world is full of emotions and competitions. There is no point in denying that most people want to love self, spend on self to look better, dress better simply to make others envious and win attention. These are all evolutionary instincts. The ad is bitchy and extremely straightforward.

It is indeed strange to expect recession to have great impact on the world. It is still the same materialistic world with same human breed and greed. Once recession ends and the cash flows everyone will be back to spending and splurging. Human memory is short and everyone forgets the hard times. World has seen many a wars, genocides but still conflicts continue. There has been worse era of depression in human history in the past and people have been rendered homeless and jobless, but yet world as a whole has succumbed to greed and materialism.

Lord & Taylor is being realistic about contemptuous and bitchy world we all live in. And it better remain materialistic world for business interests.

Via BrandFreak