This could come as a shock but most advertisements, which target children’s eating habits, still lie and cheat their target audiences. The British Hear Foundation has accused that Kellogg’s, Dairylea and Nestle of showing wholesome bread in the advertisements to suggest a complete meal where as the actual product has not much nutritive value.

The foundation also suggested that many companies mislead their young audiences in to believing that the junk food they eat are actually good for their health. Much of these food products are related to high carbohydrate and fat levels and also artificial coloring and flavors when they claim otherwise. In fact, legal action against offending advertisers is an option being considered by many in the picture. Advertisers in Britain have been particularly been subjected to criticism and that too rightfully. One may remember the instance of iPhone 3G’s advertisements being called off for making false claims.

Perhaps the ad industry must focus on ethical marketing and selling instead of luring the customers with tall claims and causing damage and injury to the consumers. A strict enforcement of ad guidelines and ethics could perhaps build confidence among the target audiences and also renew faith in advertisers.

Via: BBC