There has been a report that more and more youngsters and youths claim to be non religious. According to a survey done by the Institute for Study of Secularism at Trinity College, a majority of the individuals who fell in this non believer category was from 18-34 years of age.

Marketing experts are of believe that marketing as a whole has been a factor to this rising number of non believers. Marketing has provided the consumers a wide range of products and services, and with a complete freedom to choose according to their needs and requirements. This consumerist society has in many ways contributed to the people to respond to the same way they would to a brand. In other words, either be brand loyal to one religion, or brand switchers switching religion or not a brand loyal any religion at all.

There are of course other factors too that are to be blamed in the diminishing number of religious people. However, marketing of religions itself can reverse this trend and be the only source to save the dying religions of the world. Like for example, the United Methodist Church has invested a total sum of $ 20 million to advertise to the younger generation the progressive attitude of the church and its benefits. Social networking sites like Facebook and Twitter, aggressive campaigns on television and radio jingles etc are also a part and parcel of the marketing techniques used to survive this trend of non believers.

Via:Adage