MasterCard is launching a huge marketing campaign that includes television spots, print, online and mobile campaign. They are gifting their lucky consumers with travel packages and a ‘perfect’ pair of jeans to break in during the travel. It is an intriguing campaign indeed during these difficult times of recession. But nevertheless it reminds one about the need of a good adventure and a pair of good jeans.

This campaign is designed by McCann Erickson, New York. The television spots which will be seen from July 1, 2009 will feature classic scenes of Marilyn Monroe, Marlon Brando, Carlos Santana and others in jeans. The point being made is that the perfect pairs of jeans are priceless. The website will have more detailed information about registering online to win prizes. Consumers can enter the contest by using Master Card for regular shopping during July 1, 2009 to Aug 31, 2009. The grand prize winners will get all paid travel package for a destination of one’s choice and a pair of jeans. There are other daily, weekly prices too.

The jeans and travel concept is interesting and this is an innovative promotion and marketing campaign. In spite of and because of recession people will get bit by the travel bug and will be tempted to escape drudgery and worries in a pair of perfect jeans!

Via EarthTimes