Italian clothing and footwear brand Meltin’ Pot has does some cool old fairy tale ads with a modern twist in its previous campaign. The idea was such a hit that the brand has decided to continue the dream this summer too. Thought of by a very strong creative team comprising of Michele Mariani, Luca Cortesini and Laura Sironi; the new adds will again create the dream-like image that will transport the consumers to a new reality.

Clicked by Vincent Dixon for ad agency Armando Testa in Turin Italy, the ads with the slogan ‘I dream, I am’ speak out to you. They seem to say forget all your nightmares and monsters. Dream on and live life as if you are in one.

The image above is from the previous ‘Dream’ campaign which showed robbers dreaming at the wrong moment. Yep, the ads are a bit cheesy too. Many cool folks are rabid fans of Meltin’ Pot mainly because of the ultra cool ads. Well, they are the ones with a tendency to recreate the world in front of our eyes!

Via trendhunter