Mercedes Benz has recently launched series of ads under ‘Road is safer place to be’ campaign. The campaign and each ad storyline are very interesting. Here are some animals ahead on the road in headlights saved by latest ‘Brake Assist’ technology incorporated in Mercedes-Benz.

They are selling a car without displaying the car! Well, the latest technology is the selling the point. Point noted. There is indeed huge number of hit and run cases which kill not only animals but humans too. So here they have put across a vital message of safe driving as well.

The pictures of animals as seen in the headlights – paused and shocked are excellent. Their messages are refreshing. They tell a story of their life and their urge to live longer as well. All independent ads linked up by the same story and tag line. Put together it can be a sort of animal diary.

This is a very creative campaign indeed. Very focused on the product and service it gives. Mercedes Benz always stands apart as a trusted brand name!

Via Coloribus