On the eve of Grammy’s big night comes Microsoft’s next ad of the ‘I am a PC’ series. Microsoft’s latest brand ambassador saying ‘I am a PC’ is a cute 4 and a half year old girl. It’ll be difficult for Apple to retaliate to this retaliation. Microsoft Vs Apple ad campaigns are getting interesting once again.

Microsoft’s ‘I am a PC’ ad series has seen many interesting twists and turns. Last time the ad had everyone from celebrities to Bill gates himself saying ‘I am a PC’. Apple came up with equally amusing counter campaigns. But this one nearly beats them all. Kylie, the cute girl is going to win many a hearts. She gives a demo (see video in links below) of how to download pictures of her pet fish from a digital camera, quick edit and email it to her parents. That indeed is the unique scoring point of Microsoft. Even kids can use operating systems and applications. For once this is a truly realistic campaign.

Many may call it retaliatory campaigns. But such competition between brands is healthy and interesting. And with laptops and computers becoming as essential and common as landlines and mobiles both Apple and Microsoft will surely battle it out for years and keep everyone amused with their campaigns and counter campaigns.

Via D’ Technology Weblog/Gizmodo