Well, the big fashion brands such as Chanel, Gucci and CK might be in for a great competition in a short while. If we are to go by reports, the father of Software Company, Microsoft is going through a real transformation. They are coming up with an entirely new ghetto to deck up their image. And this time not as a techno GOD but as a fashion ICON!! The company is believed to be working on a new line of T-shirts – graphic designs and the collection will be called “Softwear”. Well, that’s some news of course.
After decades of ruling the software industry, Microsoft is finally getting ready to overtake clothing business. This particular line will be sporting designs inspired by the retro looks of the 80’s. It is rumoured to be flaunting a small mug shot size image of Bill Gates and MS DOS fonts for that ultimate look and feel.
Well-known face amongst the rap community, rapper Common will be the celebrity spokesman for this exclusive and unique clothing line. The ad agency that is enlisted with the responsibility for this graphic range of T-shirts is Crispin Porter & Bogusky.
Via: CNET
Posted by Ivy on December 7, 2008 in Market Trends · 0 Comment
