According to the latest Superbrands survey Microsoft has become UK’s top consumer brand and Google has gone down to third place this year. This is quite interesting since Google had the top spot last year. Rolex has come from way far behind and taken second place. The other top 10 brands include Mercedes-Benz, Coca-Cola, Lego, Apple and Encyclopedia Britannica.

Microsoft’s campaigns seem have really paid-off. And now that Microsoft has launched a search engine Bing and has become top-brand is this the beginning of the end of Google’s rule on the internet? Well, it would be too early to conclude that but at least now Google will have a competitor and this means more improvement in services.

Emergence of Encyclopedia Britannica among top ten is also a news. People’s interest is shifting to knowledge which never goes stale. These trends have much to do with recession too. Low-cost food brand Krsipy Creme doughnuts has also made it to the top of fast- food list. So when the buying power is less people go what comes cheap and knowledge is always free compared to branded stuff!

Via BrandRepublic / Digital Trends