Microsoft has launched Windows 7 with much fanfare and is getting mixed and good reviews and it really seems that new OS version is better than the old but unfortunately one cannot say the same about their ad campaigns. For some strange reason Microsoft is sticking to old lines of ‘I am PC’ or ‘My PC’. This good old counter campaign against Apple’s ‘I am Mac’ is getting quite boring.

There can be a lot argument in favor of the new print campaign which clearly shows that Microsoft cares a lot about customer feedback and they incorporate the same in their products. All PC owners featured in these print ads clearly seem to be proud followers of the brand and identify with the brand. But these are all old storylines. These ads say nothing much about the new features of the Windows 7 which makes it a real winner. The competition between brands must be about improved features and services of the products.

Instead of using ‘I am PC’ lines Microsoft and ad agency Crispin Porter + Bogusky could have used this opportunity to step out of old shadows and launched a new intelligent and fresh campaign to challenge Apple and waited for its counter-move.

Via Ads of the World