
A survey in the U.S. indicates that TVs may not be losing so much space for the online videos as you imagine. Recent statistics from Nielsen record drop in the number of hours they have spent on the Internet services like YouTube and Vimeo. In the first quarter of 2010, Internet users spent an average of 3 hours and 10 minutes per month with videos, from 3 hours and 22 minutes in the previous quarter.
This decline has occurred alongside a decrease in the time Americans spend in front of the computer. In recent months they have averaged 26 hours and 32 minutes against 29 hours and 15 minutes in 2009.
While the online video audience has fallen, the amount of time Americans spend watching TV has increased by about two hours per month. One explanation for this is the increased number of HD televisions in homes. It is estimated that more than half have high definition TVs.
Although the amount of hours engaged with Web videos has decreased compared to the TV, the time spent by Americans with the two media simultaneously increased. Currently, users spend 3 hours and 41 minutes per month browsing the web while watching TV, 20 minutes longer than the previous year.
Via: Nielsen.
Posted by NARUTO on June 14, 2010 in Business, Market Trends · 0 Comment