If promotional posters had to be visually striking, ad agencies have always made sure the posters convey a lot of meaning in the limited amount of space and the nature of the medium posters are associated with. Murano Grill has unveiled an interesting promo poster, which describes how tender their meat is.

In order to show that their meat is exceptionally tender, they have placed the platter containing meat on a pack of cards arranged precariously. While the platter sits so, a hand tries to cut the meat, while the cards stay unshaken. This leaves no room for doubt about the succulence and tenderness of Murano’s meat. A really intelligent and visually appealing poster, I must say.

The poster was created by Bolero, based on Fortaleza, Brazil. Creative Director Andre Mota definitely knows how to design posters in ways that can capture an audience’s attention within no time. I am sure most of you are already drooling at the sight of the succulent meat shown in the poster. Posters have the ability to hold the target audience captive if planned well,  and when not planned well, it may not even enter long term memory.

Via: PixelPasta