You may carry a purse or tote bag for your everyday necessities but it is so difficult to find the item that you need the most amongst the many things that you have in your bag. Imagine looking for a pen at that vital moment amongst your cosmetics, chewing gums, felt pens, iPod, and what not! An organiser may tell you when your next date is but it doesn’t know where a certain item lies inside your bag.

What you need is a real organiser, the naoLoop. Made from a comfortable to touch and extremely flexible Polyester Latex Band which can stretch more than 50%, the naoLoop can bind together important items like pens, phone, credit cards, etc, so that it makes a compact package that is readily available without hours of searching. By bunching important accessories together, the space occupied is obviously reduced and you can easily keep a number of items in your pockets as well, keeping them away from harm and protected. No wonder naoLoop is targeted at anyone with pockets! The high quality material is also designed to last a life and the tight grip will ensure that nothing can slip out.

NaoLoop is designed by Shanghai based industrial designer Tim Richter and is currentl available in five different models: naoLoop Basic, naoLoop Beauty, naoLoop Belt, naoLoop Pen, and naoLoop Ultra. The naoLoop which made its debut in March of this year is the first product from the company NaoLab. Prices start from 15 Euro for the naoLoop Basic.

Thanks to Tim Richter for the images and info!