The site of videos YouTube was chosen to debute the new movie from director Luc Besson to both internet and cinemas, reports a news agency Bloomberg on last Thursday.

The movie “Home” which opens in cinemas and on You Tube yesterday is the most recent work of Besson, who directed films like “The Fifth Element,” “Nikita” and “Joan of Arc“.

A joint initiative with the Hollywood studios is one of strategy of YouTube to fetch profitability from Google with large advertisers. As informed the manager of partnerships for YouTube in Europe, Middle East and Africa, Anthony Zameczkowski to Bloomberg, YouTube reaches an audience of 350 million individuals visitors per month.

For studios, the emphasis in ‘virtual’ by YouTube and by its rival Hulu is a solution to ensure financial return due to their losses with the fall in sales of DVDs and the rising of illegal downloads of movies via file-sharing networks – peer -to-peer (P2P).

The bank Credit Suisse estimates that revenue from YouTube grows 20% this year, probably reaching 240 million dollars by the end of 2009. Google does not reveal the results on YouTube, which was purchased in 2006 for 1.65 billion dollars and still seeks the financial balance.

Via: Bloomberg.