The new commercial in the Palm Pre series is set in totally different mood and melody. The ad is indeed very calm and serene. This is quite a contrast to other videos which simply bombard the senses with audio-visual graphics. The subtle background melody does linger longer in minds.

Once again it’s a cell phone ad but promotes Microsoft’s new search engine Bing! But it does it too subtly. It is made amply clear that Palm will sell for its good Microsoft OS and services and everything will be so smooth that one just needs ‘to go with the flow’. The ad indeed goes calmly with the flow of the music and sombre mood that it sets.

Modern advertising is so well equipped with technology and little creative input can transform the feel of the ads. There is no need for everything to be over expressed. Just like human moods and tastes there should be variation. This one is mellowed down, serene and quiet. Maybe next one in the series will churn up a storm!

Check the video here:

Via Engadget/Precentral