Nike had released last month their Nike+ FuelBand SE in New York City with great fanfare and several athletes like Victor Cruz had taken the stage to demonstrate the fitness tracker’s new capabilities. More than the features the FuelBand SE scored over other similar gadgets in the market in terms of its sleek and stylish design. Perhaps inspired by the recent launch of Apple 5S Nike has raised the luxe factor with the release of its new Metaluxe Collection. The highlight of the new collection is the rose gold version of the fitness oriented wearable. The fine finish and stylish looks makes the contraption even more distinct from its contemporaries.
Steel Components are Hand Polished to a Mirror Finish
The limited edition design seems to have borrowed elements from fine high end timepieces and comes with a clasp, bezel and screws manufactured from 316 series stainless steel. All these high grade steel components are very precisely crafted and then hand polished to a mirror finish. They are subsequently given a PVD coating which is not only beautiful in looks but is extremely durable. This is definitely the premium version of the fitness bracelet by the sportswear giant. It exudes class and luxury and could have been priced much higher than the regular version, particularly so because it has been planned as a limited edition.
It Will Become Available at Select Outlets from 21 November
The Nike+ FuelBand SE is currently available in the US, Canada, UK, France, Germany and Japan in Black and the Sport Pack colors of Volt, Pink Foil or Total Crimson priced at $149. The Rose Gold colorway, or the premium version will become available in limited quantities from select retail locations from November 21, 2013. Nike.com will also retail the new version of the fitness bracelet from the same date. The suggested retail price for the new launch is $169 which is only $20 more than the standard version. Nike has acquired a large customer base and admirers because of the performance of its products and their high style quotient. The rose gold hue of the new bracelet is subtle yet very attractive and Nike’s customers wouldn’t mind paying $20 extra for the luxurious version of the bracelet.