On the surface of it winning this tag seems to be all about producing trendy sports shoes and sportswear. Or about marketing and advertising during Olympics and other international sports events or showcasing at Fashion shows. But Nike deservedly gets this award solely for its design innovation at two levels – one technology and other sustainability.
Nike is a 44-year old company and its belief in constant innovation shows in its designs and efforts to keep up with changing technology and times. It has taken whole business of shoe-making to new dizzy heights with its Flywire technology and by developing green design practices.
Nike has two dedicated team to work on two fronts. One called ‘Kitchen Innovation’ deals only with improving basic design of shoes. Here new Flywire technology got incorporated by the team which improved the basic design and lightness of shoes.
The other dedicated team called ‘Considered’ comprising of 13 specialists, which include environmentalists, chemists, toxicologists and production development. They hope to use right material and also reduce toxic waste. Nike shoes and their whole range of accessories will be totally eco-friendly by 2020!!
The true innovation of Nike which truly needs to be lauded is this effort on developing true ‘green’ designs, which is, making the whole production and each product itself environment friendly. Company is not simply going green by making green color shoes and sportswear or by doing lip service through social campaigns.
