Nikon has launched an innovative twitter campaign to promote Nikon D5000 by asking users to upload their videos for Nikon Film Festival contest ‘A day through your lens’ under. The campaign was kick started by Aston Kutcher by simply tweeting and posting link to his short video shot during his recent visit to Africa with wife Demi Moore. A short twitter message that said, “Check out my short film documenting a recent trip to Africa. Let me know what you think” started the whole campaign.

Nikon is not just using popular microblogging service for promotion it is also restricting content in twitter style – the video has to be less than 140secs in length. What better ways to promote a cell with camera than making people shoot videos for contest where winner has a chance to win $100,000? Nikon has indeed cashing on the wide reach of Twitter and Twitter too will cash on the extra traffic generated due to this contest. Nikon is enlisting other celebrities to endorse the campaign too and thus reachout their huge Twitter fan following.

Times they are truly changing for the advertising world!

Via Brandweek