
An upcoming film entitled ‘2012’ feeds on the current paranoia of some people that the world will end on December 2012 as predicted by the Mayan calendar, that a rogue planet called Nibiru will collide with Earth, and that solar flare will consume the planet in flames. These are all highly-imaginative fiction, of course. NASA refutes the notion. Even modern-day Mayan descendants, themselves, have stated that the 2012 end of the world idea is false.
“I don’t have anything against the movie. It’s the way it’s been marketed and the way it exploits people’s fears,” says NASA scientist David Morrison at the Ames Research Center in Moffett Field, California. He has launched a counter-attack through an online column.
The movie ‘2012,’ with John Cusack playing the lead character, has employed various marketing strategies to hype up its promotion through feeding alarmist propaganda into people’s fears and collective paranoia. ‘Sony Pictures is behind a particularly viral campaign to build publicity for its upcoming apocalyptic movie which debuts on November 13.’
Morrison believes that the film’s producer, Sony, ‘has crossed a line with promoting “2012”.’ He adds, “I think people are really, really worried about the world coming to an end. Kids are contemplating suicide. Adults tell me they can’t sleep and can’t stop crying. There are people who are really, really scared. People are very gullible. It is a sad testimonial that you need NASA to tell you the world’s not going to end.”