The major studios are creating unfair “anti-social media” in the contracts of its actors, which prevent them, for example, have accounts on Twitter, as happened to Cameron Diaz and Mike Myers, according to the site IMDb. Both participate in the new movie sequel “Shrek,” which will be released next year.

The measure is a way to prevent the leakage of information of movie releases and films in production through these media.

It is not known how long these measures will be taken. Some blogs say the entertainment was definitely try to veto the use of networks, others say this approach is only recommended. The studios are refusing to comment, said the news blog of CNET.

The blog The Hollywood Reporter says that Disney and DreamWorks have added clauses to their contracts. One of the rules of Disney would be that the actor / actress should not provide information on “interactive media” such as Facebook, Twitter, or any other social networking sites and personal blogs. However, neither DreamWorks nor Disney confirmed the existence of such clauses. Diaz and Myers also did not react.

It is questionable attitude; if it evaluates the advertising networks can bring movies and actors. The “proximity” with an artist can motivate the public to keep their movies more assiduously, and dissemination of information on the latest can generate a positive buzz for the studios.

In a nutshell: bad marketing strategy.

Via: CNET.