Kudos to people who feel for the animals and spread awareness of crimes against them. Noah is one such organization dedicated towards the prevention of animal testing. In fact, they also employ advertisements to send the message across, and effectively so too!
Trust us when we say that Noah’s ads are so good that they end up putting guilt in all of us. But that does not mean that their images are brutal or graphic; on the contrary, they are very classy and send the message very subtlety. We are very impressed by their effort because their ads keep the message fresh in our minds reminding us to be good to animals.
One of their latest ads features a perfume bottle with an upside down rat on etched on the glass giving the impression that the animal is drowning. The words ‘Torture’ accompany the image. Then a second ad from the same series has a baby chick inside the bottle with a message ‘Death to the cosmetic industry’. Wolf Heuman, Dirk Haeusermann, Christian Fritsche, Peter Kirchhoff, and Kay Potthoff are the brains behind this series.
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