Nokia wants to promote its new X6 phone and new music content sharing features and Rihanna is ready to launch her new R rated album. So it is a partnership deal between Nokia, Rihanna and Universal Music Group International. Rihanna music will go across to her fans on the new Nokia X6 phone which has awesome music features. Rihanna exclusive concert will also be streamed live to all the Nokia users.

The new digital communication technology is triggering an interesting paradigm shift in marketing and advertising.  In the past we have seen U2 sign similar deal with a leading mobile company and now Rihanna is set to do the same.  She will be the celebrity face for promoting new Nokia phone and her new album will be the music content for promoting Nokia Comes with Music features of the new phone. Her album being R rated and her concert being private and exclusive this will help her to get wide publicity too. This partnership will dole out incentives to all her fans to win free tickets to her concert and access to her new songs and videos on their Nokia handsets.

It is a win-win situation for both Nokia and Rihanna and only time will tell which got sold out more – Nokia X6 or Rihanna’s new album.

Via Techshout