The Swedish Medical Products Agency has waged a campaign entitled “Crime Medicine,” executed by Granath Euro RSCG, against the harmful culture of drug purchasing via the Internet. In a recent Swedish survey, 3 percent of people aged 25 to 65 years old who responded have purchased medicines through the Internet. Also, 35 percent will consider the Internet in their search for prescription drugs.

Fact is that more than 50 percent of prescription medicines sold online are fake and, therefore, dangerous. Most are substandard. Online pharmacy websites are production-designed sites featuring fake doctors, making claims to be certified, but are really not requiring prescriptions. Illegal online drug sales are meant to bypass regulation. The unique qualities of the Internet, including its broad reach, relative anonymity, and ease of creating new or removing old websites are the biggest challenges in eradicating online pharmacies.

The most viable way left is to inform people that online pharmacies are bogus sites. People should realize that they need a doctor to get a prescription, and that they can only avail of one after a doctor checks them up first. Above all, a prescription is needed to be able to purchase medicines. This information campaign stresses these messages via two methods: a TV ad and a website. The key message is clearly disseminated: trust is the number one factor when availing of medicines to use for curing illnesses. If your life and health are at stake, you should never trust online pharmacies.

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Via osocio