“It is one of the most frightening horror movie of the last years.” “A horror movie that really scares.” Those are the sentences more heard regarding the Paranormal Activity film, a film that inaugurates in limited circuit, in the USA, on this week.

The film tell the history of a couple that, when suspecting that lives in a haunted house, puts cameras to watch what is happening. And they end up recording a lot of thing!
The saga of Paranormal Activity began in 2007, when it was exhibited for the first time, in the Screamfest Horror Film Festival. There it fell in the forgetfulness again and it only returned to the mouth-to-mouth after Paramount decided to distribute it.

Until its campaign is based on the mouth-to-mouth (or blog-to-blog, the contemporary version of that popularization type): the producers motivate that the public “demands” the exhibition of the film in the closest movies. In other words, with that whole wave of praises in turn of the Paranormal, it is possible that it ends turning itself into a phenomenon of the “2.0” era.

Oren Peli, director and scriptwriter of the film seems to follow the strategy of J.J. Abrams – the more people to talk about his work before to be thrown, better. The expectation guarantees the success (as it happened with Cloverfield). When the public finally has access to the work, no longer it matters more if it is good or not.

And, in this case, it seems that the public is receiving Paranormal Activity extremely well. In IMDb, with 186 votes up to now, the film arrived to a great 8.6 note. For reference: “The Exorcist” has 8.1 (with more of 90.200 votes) and “The Blair Witch Project” has 6.2 (with about 70 thousand). And, in Rotten Tomatoes, 100% of coolness (based on seven reviews, all positive ones).

Via: Paranormal Movie, Pop Watch and Eventful.