Pepsi wants to be upbeat, wants to sell optimism along with its soft drink and is going all out to induce happiness with its happy slogans, tweaked smiley, new wordplay game and much more in the New Year too. There is nothing wrong in being happy and optimistic. But the mood of ad campaign is not in tune with the recession and financial crisis hitting people hard all over the globe.

The public mood this New Year was unfortunately not upbeat due to many a crisis such as recession and inflation. But Pepsi still went ahead with joyous celebration at Times square and elsewhere and is now planning to spread joy and happiness through its ads. The above ad is no doubt cheerful. And of course some may say best time for optimism is when everyone is feeling low.

Pepsi wants to reach out young and trendy who almost never like to lie low. For young depression (even economical) becomes boring after a while. Sunshine, smile and new games can lift the gloom. Pepsi may be playing its cards right by targeting lower age-groups and their moods. Also recession doesn’t seem to affect soft drinks giants. For once selling soft drinks is much profitable and trendier than selling automobiles or expensive accessories!!

Via Brandweek