Procter & Gamble has been facing some serious competition against the vale brands and private brands that has been eating into their market share over the past couple of months.

To lure the customers back to the brand, especially in the detergent section, P&G plans to invest on the marketing in order to reap the benefits in the long run. The sales are down by 5 percent in the last quarter and the effect has begun to show in some of the most profitable brands of the company. The solution to this problem would be to boost its marketing spends globally. The company plans to spend as high as $ 750-800 million next year on marketing its brands alone. As according to the P&G fundamental, the company will continue to invest on mew innovations and will try to stay as connected with its customers as possible.

The company also would concentrate on developing economies to increase its market share and revenue. Although, the company would reposition some brands as value brands, it would not take too much a risk in its profitable brands such as in the beauty or personal care arena. Defensive spending is necessary by P&G to market its detergents and brands like Duracell.

Via:Adage