Greenpeace parodies three decision-making Fisheries Ministers for their failure to curb the ecological problems present in the bluefin tuna industry, and calls them the curse. Luca Zaia is Fisheries Minister of Italy, Michel Barnier is Fisheries Minister of France, and Elena Espinosa is Fisheries Minister of Spain. Greenpeace advertising aims to make them seen as complicit to the near-collapse of the Mediterranean bluefin tuna fishing industry.

These three ministers have been mandated to safeguard the future of the industry, but have actually allowed the fishing industry to plunder marine resources that cannot be replaced. Greenpeace wants these ministers to close the fishery, and asks the people to write letters of appeal and pressure these Fishing Ministers of France, Spain, and Italy. Greenpeace has never been known to mince words. It remains to be one of the most vocal activists on the ecological front, and is known to have a track record in successfully lobbying for environmental causes.

Bluefin tuna stocks are seriously being depleted in the Mediterranean Sea. Up to 45,000 tonnes of tuna are caught annually even if only 32,000 tonnes comprise the legal limit. Violations such as Japanese longliners fishing near Sicily even if longline fishing for bluefin tuna is prohibited have been documented. In the last few years, ‘tuna ranching’ has been prevalent in many European countries. Tuna are caught and put in fish pens. They are not landed so they do not count as part of the quota. No breeding takes place and no fish are added back to the wild population.

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