If ads could bring diplomatic relationships between nations to a grinding halt, it is well evidenced in an ad poster launched by a clothing company Relish. The ad poster simulates Rio de Janeiro police officers aggressively handling European tourists with a man having a hand up one of the women’s skirt. The posters have begun to appear in Milan, Bologna, and Naples and has offended the military police of Rio de Janeiro. Brazilian tourism ministry has sought an explanation and immediate withdrawal of the ‘offending’ pictures.
The Special Secretary of Tourism of Rio de Janeiro, Pedro Antonio Figueira de Mello, said, “This type of advertising not only violates the Military Police as compromises the image of Rio and the Rio. It is unfortunate that events like those occurring in the 21st century.” The posters are meant to convey a sense of irresistibility for others if the user wore clothes launched by Relish.
I guess, the Rio de Janeiro police are in no mood to smile the ‘joke’ away and has resulted in a standoff between the two nations. Maybe the Brazilian government could relax a bit for the cop picturized in the poster is a little too handsome for a city that is riddled with crime, gang wars, drug dealers and favela dwellers.
Via: NoticiasTerra
Posted by Mariza on February 1, 2009 in Advertising, Business · 3 Comments
Nice picutures? What about an American child with a gun killing children inside a school? would it be a funny picture? the same case fucker.
here is the e-mail in the case you want to reply someone riddled with crime, gang wars, drug dealers and favela dwellers ;]
Oh, come on. You have to rely on your cliche, baseless anti-Americanism in order to defend supposedly-threatened national values? Granted, the picture is kinda tasteless, but that’s the kind of thing fashion advertising guys usually go for. Risque sells. But it is not the “same thing” as killing kids as you claim. Instead of being such a mono-neural douche, why don’t you consider first how terribly messed up your police force is? How profoundly corrupt and inefficient it has proven to be, time after time? These same guys were the muscle of the dictatorship, and I personally wouldn’t be surprised if they would actually abuse tourists -they do it on the reg with their own citizens. Please, use your brain to produce something other than hateful, boring, dumb rhetoric. Braindead nationalism is for tools.